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Michael Amaru Portrait

I’m Michael, a Director of User Experience Design with over fifteen years of experience across corporate, agency, and startup environments. My work spans healthcare, smart devices, advertising, real estate, e-commerce, digital media, and automotive sectors.

Founding my own startup gave me a deep appreciation for the interdisciplinary nature of product design, shaping my approach to innovation and problem-solving. I lead UX/UI teams with a focus on user-centric solutions, believing success hinges on collaborative synergy and empathy among diverse teams.

Outside of work, I enjoy adventure motorcycling and exploring nature’s beauty. Quality time with my family, especially in new and interesting places, is a cornerstone of my life.

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